Tourism Marketing A Strategic Approach - Nilanjan Ray, Raj Kumar, Dilip Kumar Das

Tourism Marketing: A Strategic Approach by Nilanjan Ray, Raj Kumar, and Dilip Kumar Das provides a comprehensive analysis of effective marketing strategies within the dynamic tourism industry. This insightful text covers critical areas including market segmentation, digital marketing, branding, consumer behavior, and competitive positioning. Incorporating real-world examples, practical frameworks, and strategic insights, the authors equip readers with essential tools to successfully market tourism destinations and services. Ideal for tourism professionals, scholars, and students, this book offers a strategic roadmap for enhancing tourism marketing practices and achieving sustained growth in a competitive marketplace