The Routledge Handbook of Tourism Marketing - Scott McCabe

The Routledge Handbook of Tourism Marketing, edited by Scott McCabe, is an authoritative resource providing comprehensive coverage of contemporary marketing concepts and strategies within the tourism industry. This handbook features contributions from leading international experts, delivering critical insights into consumer behavior, digital marketing, sustainability, destination branding, and emerging market trends. Designed for tourism professionals, researchers, and students, this volume serves as an essential guide to understanding and navigating the complexities of global tourism marketing in an increasingly interconnected world.