The Idea Writers Copywriting in a New Media and Marketing Era - Teressa Lezzi

The Idea Writers: Copywriting in a New Media and Marketing Era by Teressa Lezzi is a groundbreaking guide that explores the evolving landscape of copywriting in the digital age. Blending traditional storytelling techniques with modern marketing strategies, Lezzi offers insights into crafting persuasive, engaging, and impactful content for today’s multi-channel environment. From social media campaigns to branded content and beyond, this book equips writers and marketers with the tools to create messages that resonate and inspire action. An essential read for anyone looking to master copywriting in an increasingly connected world