The Facebook Era - Calra Shih

The Facebook Era by Clara Shih explores the transformative impact of social media on business and marketing strategies. As one of the first books to examine how platforms like Facebook are reshaping customer relationships and corporate communications, Shih offers invaluable insights for entrepreneurs and professionals looking to leverage social networks for growth. Covering everything from social CRM to online branding and community engagement, this book serves as a comprehensive guide to thriving in the digital age. A must-read for marketers and business leaders aiming to stay ahead in the connected world