Sustainable Marketing of Cultural and Heritage Tourism - Deepak Chhabra

Sustainable Marketing of Cultural and Heritage Tourism by Deepak Chhabra provides an insightful and comprehensive approach to effectively promoting cultural and heritage sites while ensuring sustainability. Chhabra expertly examines strategies to balance economic objectives with the preservation of cultural integrity and environmental responsibility. Incorporating practical frameworks, innovative methodologies, and global case studies, this essential text guides tourism marketers and managers in creating sustainable visitor experiences. Ideal for professionals, scholars, and policymakers, the book emphasizes the importance of responsible marketing practices that safeguard cultural heritage and contribute to sustainable tourism development