Marketing in Food, Hospitality, Tourism, and Food - Richard Tresidde, Craig Hirs

Marketing in Food, Hospitality, Tourism, and Events by Richard Tresidder and Craig Hirst provides a thorough exploration of strategic marketing practices tailored specifically for these dynamic industries. The book combines theory with practical insights, offering valuable guidance on branding, consumer behavior, digital marketing, and market trends. Through real-world examples and case studies, the authors deliver actionable strategies that help businesses engage customers effectively, optimize service delivery, and achieve competitive advantage. This comprehensive guide is essential reading for professionals, students, and anyone seeking to excel in food, hospitality, tourism, and event marketing