Management and Marketing of Wine Tourism Business Theory, Practice, and Cases - Marianna Sigala, Richard N. S. Robinson

Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases by Marianna Sigala and Richard N. S. Robinson provides a comprehensive examination of wine tourism management, marketing strategies, and real-world applications. This essential resource combines theoretical insights with practical examples, offering readers in-depth knowledge on creating successful wine tourism experiences. Featuring global case studies, strategic frameworks, and current trends, the book guides professionals and academics in effectively marketing wine destinations, enhancing customer experiences, and driving sustainable growth. An invaluable guide for anyone involved in the dynamic field of wine tourism