Handbook on E-Marketing for Tourism Destinations - European Travel Commission

The Handbook on E-Marketing for Tourism Destinations by the European Travel Commission is a definitive resource providing practical guidance and innovative strategies for effectively promoting tourism destinations online. This comprehensive guide covers critical areas including digital branding, social media engagement, content marketing, search engine optimization, and performance measurement. Featuring best practices, case studies, and actionable insights from industry leaders, this handbook empowers destination marketers to successfully navigate the digital landscape, attract travelers, and boost tourism revenues. Essential for tourism professionals and organizations seeking to leverage e-marketing to enhance their competitive advantage in the global market